Mar 28, 2020 • 35M

Coronavirus Lockdown: Keep your brand promise with Kristin Zhivago

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Lauren Kress
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Episode details

Kristin Zhivago is president of Zhivago Partners, a digital marketing agency, and the author of the 5-star book, "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy."

She is a worldwide speaker on the subject of selling to today's digitally savvy customers and today we talk about how to adjust your processes to meet the needs of your customers during the health crisis whilst keeping your brand promise.

To find out more about Kristin Zhivago visit:

To access Kristin's blog "Kristin's Wisdom" head to:

Key discussion points:

• How the health of your business is aligned with the health of your mental state
• Focus on the essential to meet the needs of customers and continue generating revenue
• Branding is the promise you make, Brand is the promise you keep
• The 5 P's to provide value to your customers
• Understand what your customers think of you
• Digital Transformation: The apps and tools you can use to evolve your processes, pivot and serve your customers during lockdown

Links to get in touch with Lauren Kress, The Business Scientist®

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